With years of expertise and experience in servicing the club store arena, Brogan will help its vendors develop successful relationships at the buyer level. Helping vendors put their “best foot forward” is at the core of Brogan’s business model. We not only recognize the importance of making the best first impression – we know exactly what it takes to do it:
Assisting clients to develop products that are a club store “fit”
Working with clients and their marketing team on packaging, pallet configuration and sales presentations
Sharing information learned from regular contact with buyers as to market trends and club store focus
Providing clients with detailed information about club store requirements, policies and procedures
Helping to formulate comprehensive and accurate pricing structures
Getting a product before a buyer and eventually in to a club store takes a lot of diligence, preparedness and attention to detail. However, once on the shelves, our job has only just begun! Based on our extensive knowledge as to what is expected from a vendor and their products, we seek to not only drive sales but to expand product lines. Our team’s marketing support includes:
Assistance with all vendor set up, compliance, audit requirements and packaging details
Constant contact with buyers to determine product movement
Vendor support in the development of seasonal items, rotations and additional SKUs.
Management of all logistics including timing of deliveries, schedules, and acting as a liaison between trucking, manufacturer/vendor and the stores.
Tracking of all sales figures to maintain a comprehensive marketing program that may include road shows, demos and coupons
Preparation and analysis of monthly CRX reports (data sharing program with access to sales at the store level) for participating vendors
Routine nationwide comp shops at all regions to provide manufacturer/vendor with comprehensive information on all competitive products
Attendance at trade shows, grand openings and charity events to keep current within the industry